As part of its buy-and-build strategy, salestech group is combining the capabilities of bitfuel and Bourros Group within the newly established salestech Studio. The studio positions itself as a marketing and technology specialist for generative AI marketing, helping companies manage campaigns, content, and digital brand experiences more efficiently, faster, and with measurable impact. The focus lies on scalable and cost-efficient marketing operations. The new entity is led by Bernhard Haas and Nicolas Bourros, who are jointly responsible for its strategic and operational development. salestech Studio builds on the group’s existing strengths in AI applications, data models, and automation. “With salestech Studio, we are expanding our portfolio in digital experience and brand tech and creating an integrated growth offering for sales and marketing,” says Alexander Maresch, CEO of salestech group. salestechgroup.com