With a new brand presence, the wecare Group presents itself as an innovative player in the German care market. The claim "wecare – re-thinking nursing care" sums up the new operator's aspiration: "The wecare brand is intended to stand for a modern, fresh concept in the care operator market. We want to explicitly emphasise: we don't just care, we take care," says Markus Mitzenheim, CEO and COO of the wecare Group.